Acquisition & Change Studio · Sydney

We change how people
think, feel, and act.

NOVI maps the decision sequence your click is driving into - not the creative. Paid acquisition funnels and fractional CMO for businesses spending $5,000+/mo on ads, built on behavioural decision mapping.

Book a 20-min diagnostic See the methodology

55:1

Client avg ROAS · Paid acquisition · First 4 months

2.4x

Booked jobs from the same ad spend · One client

Years in senior marketing roles

$6M+

Revenue delivered for one client · Four years

Industries we serve

B2B services & consultanciesHealth, wellness & medical clinicsAesthetic & beauty studiosFitness clubsEducation & trainingeCommerce & DTC brandsReal estate & propertyTrades & local servicesCharities & NFPs

01 / The problem

The problem isnever where it appears.

Your paid media is underperforming.

Everyone changes the ad. The problem is in the decision sequence the click is driving into - not the creative.

Your marketing function is busy but not producing.

Everyone briefs the agency differently. The problem is that there is no coherent strategy above the team - not that the team is wrong.

The operational drag is growing.

Everyone adds headcount. The problem is workflows that were never designed for this volume - not that there are too few people.

The campaign has survived previous attempts to fix it.

Everyone commissions new creative. The problem is that the audience's actual decision has never been mapped - not that the intervention was poorly executed.

02 / The services

Eight dimensions. One methodology.

Paid Acquisition Funnel

$2,500/month · Rolling · 30-day notice

Clicks are arriving. The funnel isn't converting. You have changed the creative, the audience, and the platform. The number has not moved. NOVI maps the decision sequence the click is driving into, then builds and runs the entire funnel.

This is for you if

→Spending $5K+/month in paid media
→Conversion rate has not moved with new creative
→Want one accountable owner across page, copy, and account

Strategic Layer

Fractional CMO

$6,000/month · Rolling · 30-day notice

The agency is executing what you ask. The junior team is working hard. The monthly report shows activity. The quarterly goal is still not landed. NOVI embeds as the senior strategic layer above the execution.

This is for you if

→Between $2M and $20M revenue
→Team or agency in place, no strategy above them
→Need someone accountable to the quarterly number

Not sure which fits? Write us a paragraph.gday@novistudio.com.au

03 / What past clients say

Outcomes, named where we can.
Withheld where we can't.

+312%

lift in qualified conversion · 90 days

"We had run sixty creative variations over fourteen months. The conversion rate did not move. Stefan rebuilt the decision sequence - not the ads - and the rate tripled inside forty-seven days. No new creative was produced."

Founder - DTC eCommerce · 8-figure AU
Name and company withheld · NDA

55:1

average ROAS · first four months

"Stefan is the only outside hire I have made in five years I would make again without a second meeting. The 55:1 was not a spike - it was the floor for four months."

HN - Head of Marketing · Agency client
Name and company withheld · NDA

2.4x

booked jobs from the same ad spend

"We are a trades business. Stefan did not give us a creative refresh - he rewrote the path a lead walks down before the quote. We doubled our booked jobs without lifting the ad budget."

Operations lead - Specialist trades · Sydney metro
Specialist trades business (reference available on request)

−41%

cost per acquired patient

"The decision Stefan identified was not the one we had been optimising against. We were selling certainty. Patients were buying trust. Once the page met the actual decision, the cost per acquisition came down forty percent and stayed there."

Practice owner - Wellness & aesthetics clinic · Eastern suburbs
Wellness & aesthetics clinic (reference available on request)

04 / The NOVI method

One framework.
Four stages.

The same discipline runs through every engagement, regardless of which service is the entry point.

01 · Weeks 1–2

Decode.

Decision mapping

A 22-page diagnostic of how your audience actually chooses - before a dollar moves.

02 · Week 3

Design.

Architecture

The decision is translated into the psychological triggers that have to fire - in the order they have to fire.

03 · Week 4+

Deploy.

Direct execution

Surgical application across the surfaces that matter. No agency layer between strategy and pixel.

04 · Ongoing

Document.

Board-level reporting

One KPI per stage, packaged as a board pack. No vanity dashboards, no theatre.

Read the full methodology

05 / The person running the studio

Stefan Novic.

Founder · NOVI Studio

Psychological Science, Visual Communications, Education. Twelve years across DTC, B2B, government, and cause. 600+ behavioural strategies authored.

Every engagement led directly. No account managers. No junior team off a brief. The same person who maps the decision builds the page, writes the copy, and runs the account.

Psychological ScienceVisual Communications12 years600+ strategies

06 / Availability

Eight clients at a time.
Always.

That is the number we can think clearly about. If the practice is full when you apply, you go on a waiting list.

✓You are spending $5K+/month on ads, or about to
✓You have a team or agency executing - and a gap above it
✓You want one accountable senior owner, not a layered agency
✓You are open to the architecture being rebuilt if it is wrong

Book the diagnostic

Twenty minutes. One finding.

→A specific diagnosis of the decision blocking your funnel
→The D1–D8 decision label for that failure, with explanation
→A clear recommendation - actionable in the next 30 days

Book a 20-min diagnostic

Or write first:gday@novistudio.com.au

We change how peoplethink, feel, and act.