05 / Ideas
Ideas.
NOVI publishes occasionally - on behaviour, on acquisition, on the decisions most practitioners would rather not examine. No newsletter. No content calendar. The thinking, when there is something worth saying.
- 01
Methodology
The NOVI 8-Decision Growth Model
A theoretical and empirical foundation for phased decision mapping in applied conversion research - eight sequential decisions across Capture, Convince, and Close.
June 2026
28 min read
- 02
Literature Review
Methodological Reflexivity in the Applied Behavioural Sciences
A critical review of the replication, publication-bias, and open-science reforms - and what they mean for practitioners who train on the canon.
June 2026
22 min read
- 03
Literature Review
The Applied Behavioural Sciences in Commercial and Policy Practice
A multi-method review of the practitioner canon (2000-2024) across commerce, cause, and culture - and where its confident register outruns the underlying evidence.
May 2026
25 min read
- 04
Article
The Economic Loop and Its Accelerant
Advertising as coordinator of production, consumption, and capital allocation - in the tradition of political economy and industrial organisation.
April 2026
14 min read