Paid Media Management
Google and Meta ads that pay for themselves.
Senior-level ad management for Australian businesses that want leads and sales, not screenshots of impressions. Built, run and reported on by one strategist - the same one you speak to.
Start with a free audit and strategy of your current campaigns. You will get a clear read on what is working, what is wasting money, and what to do next - whether you hire us or not.
$500 first month · then $1,200 per channel / month
Free audit · No lock-in · Up to $5K monthly ad spend · 8 clients at a time
You are spending every month and nobody can tell you what it bought.
The ads are live. The reports arrive. Impressions are up, clicks look reasonable, and the number of enquiries in your inbox has not changed in six months.
Usually one of four things is happening: the campaign is buying the wrong traffic, the offer is not compelling enough to act on, the page the traffic lands on is losing people, or the tracking is wrong so nobody actually knows which of the first three it is.
All four are fixable. None of them get fixed by lowering your cost per click.
Everything needed to make the channel work. One flat monthly fee.
Campaign strategy, account build, audience and keyword structure, ad copy, creative direction, landing page recommendations, conversion tracking, weekly optimisation and a monthly report you can actually read.
No setup fees hidden in month three. No percentage of ad spend, so we have no incentive to talk you into spending more than the account can handle.
You keep ownership of every account, pixel and asset. If you leave, you leave with everything.
Four steps. Live inside ten business days.
Free audit
Strategy
Build and launch
Optimise and report
$500 for the first month. $1,200 per channel after that.
Month one is $500 and covers the audit, strategy, account build, tracking setup and launch. From month two, management is $1,200 per channel per month - Google alone is $1,200, Google and Meta together is $2,400.
Both figures cover up to $5,000 in monthly ad spend per channel. Larger accounts are quoted case by case.
Ad spend is paid by you directly to the platform. Month to month, 30 days notice, no lock-in contract.
Who this suits.
This is right for you if
- ✓You are already spending on Google or Meta and cannot tell what is working
- ✓You want one senior person accountable for the result, not an account team
- ✓You have a real offer and healthy margins - ads amplify economics, they do not fix them
- ✓You are open to changing the offer or the landing page if that is where the leak is
- ✓Your ad spend sits around $1,500 to $5,000 per channel per month
This is not right for you if
- ✕You want the cheapest clicks available, regardless of what happens after the click
- ✕You are not willing to install conversion tracking
- ✕You need someone to execute a plan you have already written, exactly as written
- ✕You expect a return in week one from a 90-day sales cycle
Same budget. Better result.
"We had run sixty creative variations over fourteen months. The conversion rate did not move. Stefan rebuilt the decision sequence - not the ads - and the rate tripled inside forty-seven days. No new creative was produced."
Name and company withheld · NDA
"Stefan is the only outside hire I have made in five years I would make again without a second meeting. The 55:1 was not a spike - it was the floor for four months."
Name and company withheld · NDA
"We are a trades business. Stefan did not give us a creative refresh - he rewrote the path a lead walks down before the quote. We doubled our booked jobs without lifting the ad budget."
Specialist trades business (reference available on request)
"The decision Stefan identified was not the one we had been optimising against. We were selling certainty. Patients were buying trust. Once the page met the actual decision, the cost per acquisition came down forty percent and stayed there."
Wellness & aesthetics clinic (reference available on request)
Recent work. Real numbers.
Find out what your ads are actually doing. Free.
Twenty minutes on a call and you will know where the money is going, what is worth keeping, and what we would change first.
No pitch deck, no obligation, and you keep the findings either way.
$500 first month · then $1,200 per channel / month
55:1 avg ROAS · 600 strategies · 12 years · 8 clients at a time
gday@novistudio.com.au
The things people ask before starting.
What does the free audit actually include?
A review of your live Google and Meta accounts, your landing page and your tracking setup, plus a written summary of where the money is leaking and what we would change first. It takes about 20 minutes on a call. You keep the findings whether you hire us or not.
What is included in the monthly fee?
Campaign strategy, build, creative direction, copy, ongoing optimisation, conversion tracking, and a monthly one-page report written in plain English. Ad spend is separate and paid by you directly to Google or Meta - we never mark up media.
Why is the first month only $500?
The first month is the audit, the strategy, the tracking setup and the build. Pricing it low means you can see how we work before committing to an ongoing retainer.
Is there a lock-in contract?
No. It is month to month with 30 days notice. Most clients stay because the numbers move, not because a contract says they have to.
How much ad spend do I need?
The fee covers up to $5,000 in monthly ad spend per channel, which suits most small and mid-sized businesses. Above that we quote case by case. Below about $1,500 a month, results take longer to read.
How fast will I see results?
Accounts are usually live within 10 business days. Lead generation campaigns typically show a readable signal within 3 to 4 weeks. Longer sales cycles take longer - we will tell you upfront what to expect.
Do you run both Google and Meta?
Yes. One channel is $1,200 a month, both are $2,400. We usually recommend proving one channel before adding a second.
Who actually manages my account?
Stefan does. Not a junior, not an offshore pod. That is why we cap the client list at eight at a time.
Tell us where you are spending. We will tell you what we would change.
Send a short note about your business, your monthly ad spend and what you are trying to grow. Stefan replies personally, usually within two business days.
gday@novistudio.com.au