Quote Calculator
Price the work before you talk to anyone.
Choose your industry, market, channels and scope. The calculator applies Australian CPC, CPM, CPL and CPA benchmarks, returns a recommended retainer across every NOVI service line, and forecasts ROI and ROAS on the combined retainer plus media spend.
Indicative only · Benchmarks are market averages, not a guarantee
Tell us the shape of the job. Nothing else needed.
Industry benchmark $3,800 - edit to use your own
1 category · 2 campaigns
One campaign per category per channel · $500 build per additional campaign
$6,000 / month
6 months
2 pages
What this market costs right now.
Avg CPC
$4.85
Blended, search channels
Avg CPM
$215
Blended, social channels
Avg CPL
$103
Cost per qualified lead
Avg Cost per job
$367
Cost per acquired job
| Channel | Campaigns | Unit cost | Spend split | Leads / mo | CPL |
|---|---|---|---|---|---|
| Google Search | 1 | $7.82 CPC | $3,000 | 35.0 | $86 |
| Meta (Facebook / Instagram) | 1 | $39 CPM | $3,000 | 23.4 | $128 |
Recommended retainer and total investment.
Scope
- Paid Media Management - first month$500
- Paid Media Management - 2 channels$2,400 /mo
- Landing Page Design - 2 pages$1,500
Investment
Retainer is paid to NOVI. Media spend is paid directly to the platforms.
What the money is expected to return.
Leads / month
58
CPL $103
Jobs won / month
16.4
Cost per job $367 · 28% close rate
Forecast ROAS
10.4x
Revenue ÷ media spend
Forecast ROI
+540%
On retainer + media
Monthly revenue
$62,146
Avg value $3,800 per job
Revenue over 6 mo
$335,589
Ramp applied to months 1-3
Net gain
$283,189
Break-even around month 1
The forecast assumes a three-month ramp - months one to three run at 60%, 80% and 100% of steady-state performance while creative, audiences and landing pages are tested against real data.
Conversion uplift applied from your selected service lines: 45%. That is the compounding effect of decode-led funnel design, managed media, purpose-built landing pages and follow-up email rather than a single lever.
gday@novistudio.com.au · Indicative modelling only · Not a quote or performance guarantee