Results · NOVI
Audited, not curated.
Outcomes from paid acquisition funnels, fractional CMO engagements, and behaviour change work. Underlying data available under NDA on request. Reference calls available for non-NDA engagements.
The work. Behind each number.
Selected engagements. Each one started with a behaviour that needed to shift, and ended with a number that moved.
- 01
Specialist trades · Blinds
Doubling booked jobs at the same ad spend
Specialist trades business had clicks and an empty calendar. We rebuilt the path a homeowner walks from ad to in-home measure - without changing the budget - and more than doubled booked jobs inside a quarter.
Booked jobs 2.4×
Quote-to-job 31% → 58%
10 weeks
- 02
Performance equipment · Intl
Pulling a category-leading brand out of trade-show thinking
Decades of authority, a catalogue-style DTC funnel, and a ceiling that wasn't really there. We rebuilt the buying conversation around the failure moment that actually drives the purchase.
Qualified leads 4.1×
ROAS 1.8× → 4.4×
12 weeks
- 03
Social-led commerce · ANZ
Halving the cost per booked consult on the same offer
A funnel that looked clean on a dashboard and bled money on the ground. Three quiet leaks, fixed in a month, cut cost per booked consult in half and lifted show-up rate to 84%.
Cost per consult −52%
Show-up 61% → 84%
6 weeks
- 04
Specialist trades · NSW
Turning a Meta problem that wasn't a Meta problem
The ad platform was not the problem. The page Meta was sending people to had been failing the moment of decision for a year. Same budget - 2.4× the quoted jobs once we fixed it.
Quoted jobs 2.4×
Avg job value +22%
8 weeks
- 05
Wellness & aesthetics · Sydney
Selling trust where the category was selling certainty
A serious clinic acquiring the wrong patient. Once the page started promising a conversation instead of an outcome, cost per acquired patient fell 41% and the consult-to-treatment rate climbed to 72%.
Patient acquisition cost −41%
Consult-to-treatment 47% → 72%
9 weeks
- 06
Photography studio · Sydney
Tripling studio enquiries without touching the photography
The work was already excellent. What was missing was the order a prospect saw it in. We rebuilt the sequence - not the portfolio - and enquiries climbed 186% inside two months.
Enquiries +186%
Avg booking +28%
5 weeks
Underlying client data available under NDA on request.
The pattern repeats. Your engagement is next.
Twenty minutes with Stefan. One finding. No pitch. He will identify the most expensive failure point in your current funnel - whether you engage NOVI or not.